Services
Overview
We work with established businesses, early-stage companies and start-ups on a wide array of projects aimed at profitably growing their business.
Marketing Strategy
Fleshing out marketing strategy from business plans to move business quickly and efficiently towards the target launch date.
- Go-to-Market planning
- Distribution & Channel management strategy
- Professional Key Opinion Leader strategy
- Pricing analysis & strategy
- Sales Force assessment
- SWOT analysis
Market Research & Market Assessments
Work with our team of subject matter experts keen on surveying the healthcare landscape for companies looking to capture new business opportunities.
- Medical Professional interviews & online surveys
- Moderated focus groups
- Ethnographic studies
- Patient/Caregiver assessments
- New Market Entry analysis
- Segment analysis
- Competitive analysis
- New Product evaluations
Medical Professional Key Opinion Leader Strategy
- Symposia strategy & planning
- KOL selection & analysis
- KOL board management planning
Brand Strategy & Positioning
Working with companies that want to create, redeploy or refine their brand; the total experience a customer has when coming into contact with your company, employees, services and products.
- Customer touchpoint analysis, includes pre-sales, sales & post-sales evaluations
- Brand health evaluations
Product Innovation Strategy
- Product Innovation planning and Roadmapping
- Product Positioning- identifying where & how a new product(s) fits profitably into the portfolio and then design strategic roadmaps based on company goals, targets and available technology.
Marketing Alliance Partnerships
Scouting, researching and recommending the right companies & strategic partners to fit with your company and growth plans.
- Marketing Alliance Full Fitness Analysis
- Marketing Alliance Go/No-Go Report Cards
Agency Review
Acting as a filter for companies that require expert guidance & a structured process in the selection of a new agency or other creative partners.
- Professional review of marketing agency capabilities including full service marketing agencies, advertising agencies, public relations companies, graphic design, web/interactive agencies. In depth reporting on client services & creative design services.